With over 25 years as a high-end, residential construction company, JWC wanted to refresh their visual identity without losing market recognition. Using the past logo as a starting point, a sans serif font was introduced to create a more modern look and feel. Modifications were made to the J and W to suggest attention to detail and the time-honored craftsmanship found in the firm’s work. The blue and black color palette was adjusted to hues of navy blue and charcoal gray.