Codesign developed a strong brand identity for Bag Ladies Tea to appeal to its primary audience: women purchasing gifts for other women. The friendly yet quirky “Bag Lady” character was developed with an “eager-to-listen” pose that one might offer a friend while enjoying a cup of tea and conversation.

Components include: character development, logo design, stationery system and product design.

B/W illustrations by Julia Gran

Awards: Print’s Regional Design Annual, HOW’s International Design Annual, Communication Arts
Features: Boston Globe, NY Times, LA Times, The Today Show