The friendly yet quirky “Bag Lady” character was developed with the female consumer and recipient in mind. The logo captures an “eager-to-listen” pose that one might offer a friend while enjoying a cup of tea and conversation.

The packaging concept includes theme-based tins: Oh, Baby for the new mom; I Do, I Think for the bride-to-be; and many more. Tins include 25 tea bags, each uniquely tagged with an insightful or humorous quote. Codesign conceptualized, designed, art directed and produced this award-winning product.

Black and white illustrations by Julia Gran.

Awards: Print’s Regional Design Annual, HOW’s International Design Annual, Communication Arts
Features: Boston Globe, NY Times, LA Times, The Today Show